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Ops+Advisory Jeff Ritger

Fractional COO & Strategic Advisor for Manufacturing, Distribution, and Ecommerce

Hands-on operational leadership for established companies & brands navigating growth, complexity, and change.

Ops+Advisory removes operational bottlenecks for growing and middle-market companies. We work with founders and leadership teams to build systems, streamline execution, and deliver projects that lighten your workload, accelerate growth, and improve profitability.


Operations Leadership

Supply Chain, Inventory, and Fulfillment

Product Catalog Strategy

Shopify Development Oversight

New Channels / Omnichannel Setup

Wholesale & Retail Partnership Strategy

Tech Stack & Automations

AI System Design

Workflows, SOPs, Team Training

Marketing Team / Agency Oversight

Outbound Prospecting Systems for Partnerships

Strategic Advisory

Guidance on Financing: Cost, Risk, and Dilution

Introductions to Specialized Financial Advisors

Capital Formation Strategy and Funding Referrals

Turnaround Strategy for Brands Under Pressure

Strategic Alignment of Marketing, Ops, and Finance

Your company has real momentum. But as the business grows, the workload compounds and begins to outrun the systems and team. High-value projects are stuck on the back burner when they should be generating revenue now.

That's where I come in. I'm a hands-on operations pro, here to support founders and leaders who know their company could and should scale faster.


About

I'm Jeff Ritger. I help e-commerce, manufacturing, and distribution companies break through operational bottlenecks by moving strategic high-value projects out of backlog and across the finish line quickly, while offering a structured approach to capital and growth strategy.

My work enables more rapid growth for companies that are growing as fast as their teams can handle. I bring deep experience and grit, and help those teams move as fast as the products and market will allow. I get hands-on with inventory, shipping, project management, supplier negotiations, new market launches, cost structure overhauls, 3PL transitions, and more. I advise on capital formation strategy to help brands fund their next stage of growth. And I use AI-powered workflows to move faster, cover more ground, and ensure completion of my work.

I've spent over a decade building and scaling ecommerce brands across categories including apparel, supplements, food, furniture, and industrial products. I've launched high SKU-count brands on Shopify, Amazon, and other major marketplaces simultaneously, multiple times, and built retail and wholesale channels once those brands gained traction. I've managed relationships with over a dozen 3PLs across five US states, and worked hands-on with manufacturers and artisans on everything from production to packaging to distribution.

Before ecommerce, I worked in venture capital and business development in the energy sector in Silicon Valley. I have an engineering degree from Columbia University and a philosophy degree from University of Puget Sound. I speak native English and strong professional Spanish.

“Jeff came in to clean up operations at our ecom supplements company, and ended up as the sole operator. He set us up with a new storage & fulfillment partner and a new bottling facility, and oversaw both for their first production run from materials to ready on the shelf. Then he coordinated a difficult interstate inventory transfer & cleanup for our medical device catalog, improved overseas supplier relationships, wrote SOPs for complex import procedures, and finally rebuilt our Shopify catalog and front end. He built systems that were strong enough that we didn't need to replace him when he left. In fact, we don't even need a dedicated ops team at this company anymore. Our holding co. management can handle it now.

-Adam Trainor, COO @OnFolio (NASDAQ:ONFO)
Orizaba Original Vital Reaction Studio Source Seaside 88 Advisors OnFolio Barrier HQ Kolohala Ventures

Too many high-effort projects holding back your growth?

I'll get things on track, so your business can finally keep up with your plans.

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(Manufacturing, distribution, ecommerce, consumer products, financial services, etc.)